About Creator Club

Cannabis patient. Community builder. Agency founder.

The story of an agency that grew out of a community, not a boardroom.

How it started

Code, then the classroom, then cannabis.

Creator Club started because the medicinal cannabis industry needed something that did not exist, and Josip Zirdum was stubborn enough to build it.

He started in programming and systems design, learning how to build things that actually worked rather than things that only looked good. Broken systems compound: they drain time and quietly erode potential. That lesson stuck.

Then came teaching. Years as a high school educator taught him to take complex ideas, break them into clear steps and meet people where they are. It shows up in every strategy session and every onboarding today. If something cannot be explained simply, it has not been thought through.

Teaching also showed him that most systems, in schools, in businesses and in whole industries, are not built for the people who use them. Moving into business confirmed it: tools that did not talk to each other, marketing bolted onto the wrong tech, founders held back by infrastructure rather than vision.

Then came cannabis. As a patient and advocate, Josip saw the gap from the inside: good products and real patient demand, but almost no marketing or operational expertise built for how this industry actually works. Clinics, pharmacies and brands were all fighting the same battles with generic agencies, disconnected systems and nobody in their corner who lived in the space.

Josip Zirdum, founder of Creator Club — **Josip Zirdum**Founder and strategist

Not another agency. A growth partner built from inside the cannabis community.

Built for ourselves first

We run our own brands in this market.

Most of what we build for clients, we built for our own businesses first and lived with the results. Creator Club exists because every operator we spoke to needed a partner who understood their world.

Friendly Aussie Buds

Founded by Josip. An advocacy and harm-minimisation platform that grew into a community of around 20,000 Australians over eight years.

PlantEd

Co-founded prescriber education. ACRRM-accredited, carrying 14.75 CPD hours for practitioners learning to prescribe with confidence.

GrindeROO

An Australian accessories brand we run end to end, from the Shopify store to the parcels going out the door.

Who we work for

Independent operators, on their own terms.

We are not here to funnel you into a distributor’s ecosystem or rent you tools you can never leave. Everything we build is yours: the brand, the site, the systems and the accounts they run on. If you ever want to take it in-house, it goes with you and keeps working the next day.

We also only take work we believe in. If you care about patients, respect the plant and want to build something that lasts, we are your people. If you are just chasing a market, there are plenty of agencies happy to take your money. We are not one of them.

The smell test

Commercially rigorous. Culturally authentic. Both, or neither.

People, like the plant, have to pass a smell test. Chase the money and forget the culture, and cannabis people see straight through you. Lean all the way into community with no real business behind it, and you will not last long enough to help anyone.

The integrity has to be built into the plan, not painted on afterwards. That is the intersection we work in, and it is what a Vibe Check is really for.

How we work